Book Synopsis
There is no single greater value to a company than having people talk about it. Where advertising sends a fixed message that you pay handsomely for, public relations creates an objective conversation about your company or brand for a fraction of the cost.
Advertising lends little to no credibility to your brand, whereas editorial is independently verified by a trusted third party and is a thousand times more valuable. Over the next 30 days you are going to challenge yourself in ways that you likely have not before.
Each daily task will elevate you and your business positioning you to get featured and look good doing it! Follow the daily tasks, fill out the workspaces and you will see success.