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All books using the keywords: Guam OVOP

A GUIDEBOOK TO PRODUCING AND MARKETING VALUE-ADDED PRODUCTS IN GUAM Guam OVOP
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$12.95
Size: 5.5" x 8.5"
Binding: Perfect Bound
Over the last five decades Guam's tourism industry has served as an engine for its economic growth. However, not all segments of the community of Guam actively engage in commercial activities with tourists and therefore receive little direct benefits from the tourism industry. Because of the many large corporations involved in the tour agent dominated industry, economic benefits for residents are further reduced due to a high level of leakage of the tourists' spending on Guam. Guam's One Village One Product Strategy addresses this issue by encouraging small local businesses to participate in entrepreneurial activities through the creation of value-added products that represent the island ...