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All books using the keywords: Douglas Jacobs

Branding for Crow-Funded Project Douglas Jacobs
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Size: 8" x 10"
Binding: Perfect Bound
This book aims at developing a model for successful crowdfunding by (1)identifying effective approaches to digital branding, (2) recognizing proper storytelling techniques in crowdfunding and (3) identifying effective use of social media platforms for branding and storytelling. Worth to note, digital branding occurs for products branded through internet platforms.