Business & Money > International Business

If your marketing and advertising isn't bringing in the sales that you expect, you need A KICK IN THE ADS. Ready to ramp up your sales? It all starts with your advertising and marketing message. A successful ad is comprised of three parts: 1-An effective marketing message 2-Delivering that message to the right audience 3-Constant, consistent, relentless repetition Most businesses get #2 and #3 above correct. But #1 - the message - in most marketing and advertising is usually a complete mess. The message is confusing, muddled, and usually buried under worthless words and phrases. A KICK IN THE ADS focuses on one thing: fixing your marketing message QUICKLY, so YOU can sta ...

This book goes behind the scenes, deep into the world of insurance, litigation, and the way that world works. There is no “universal standard” by which forensic engineering firms are judged. There are a ton of opinions, relationships, and other skewed perspectives. In this book, you go into the world of forensic engineering, and see things in the light of day. This is a pull-no-punches, hard critique of some of the best of the best, and worst of the worst. Hopefully, this book provides an excellent “big picture” perspective on the whole industry and business challenges, allowing the reader to both understand the dynamics at play as well as develop their own appropriate strategy to win.

China’s recent ascend as the second largest economy has increased the interest of foreign countries on how to do business effectively with the Chinese. However, Westerners and the Chinese have different cultures and philosophies that influence their different approaches, models and styles during international business negotiations. To this end, differences in cultures, socio-economic and political perspectives demand differences in the approach to how people negotiate. These differences, which also provides the framework for this study, involves cultures, cultural dimensions, cultural dynamics, country-specific culture and philosophies, global influences, consequences of cultural globa ...

This book is for people who: Are doing business between the US and China. Plan to visit China for business or pleasure. Are interested in cross cultural studies. Are curious about the cultural differences between the US and China. I have written this book with an interpersonal, conversational approach. I hope you will enjoy the stories and conversations, and through them gain some insight into cross cultural issues, learning about business culture and behaviors in a light-hearted way.

Past and present economic crises have called into questions mainstream economic policies and the theories upon which they are based. This book explores through readings on critical thinking, mainstream economics and various shades of heterodox or radical political economy, how various theories stand up against each other, side-by-side. How do "mainstream" economics and economists compare with radical or "heterodox" political economy and paradigm adherents? What do they admit as facts?; What do they disagree upon and why? What are some basic principles of critical thinking and epistemology to add? What is the state of economics and economists today? What are markets, free or otherwise? Wh ...

As the world becomes more and more independent and interrelated, the need to understand how to transform an effective leader to an effective global leader is now more important than ever. The researcher argues that leaders and followers must develop a mutual trust, and mutual respect. Further, mutual trust and respect require effective communication. And communication differs from culture to culture. Equally important, is the approach to conflict management which differs from culture to culture. Additionally, integrity and honesty is viewed differently in different cultures. To this end, this book highlights the elements required to transform an effective domestic leader to an effective ...