Brand Advertising
Stephen Martin
(0)
$5.93
Size: 6" x 9"
Binding: Perfect Bound
It goes without that astounding changes have taken place in marketing communications over the past 30 years. Back then, a company without at least a few million dollars to spend on what is now known as traditional media––radio, television, magazines, newspaper ads, or billboards––was pretty much out of luck.
Nowadays, with some artful search engine optimization, or a cool video that goes viral, many thousands, perhaps even many millions of customers can be reached for as little as a few hundred dollars. That’s good news because it gives a fighting chance to those trying to get a business off the ground on a shoestring.
But one result is that the leaders of small budget businesses ...