Book Synopsis
Many businesses fail today, not because of poor financing, outdated technology, or lack of qualified employees. They fail because they lack the very basic elements that are characteristic or all successful businesses. They have become reliant on high priced consultants, to advise them on a course of action and to make their companies profitable, without looking internally for the answers that are already there.
Businesses look to technology as the answer for many or all or their financial shortcomings. Staffing is reduced, as a short-term solution to their long-term problems. Rather than increasing revenues through aggressive and creative sales programs, they opt for the short-sighted approach of cutting expenses and dispensing with valuable, experienced employees.
But, there is another option. As a struggling golfer must step back and reexamine his setup, approach, and follow through, so to, must company owners step back and reexamine the mechanics of their business. They do not need to reinvent the wheel, they need to use the wheel. It is time for businesses to concentrate on, "The Bottom Line" and get, "Back to Basics".