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Build a Better Business: How Design Can Make or Break Your Brand

Build a Better Business: How Design Can Make or Break Your Brand cover image
Build a Better Business: How Design Can Make or Break Your Brand cover image Build a Better Business: How Design Can Make or Break Your Brand cover image Build a Better Business: How Design Can Make or Break Your Brand cover image
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by: Sheila Patterson
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Publication Date: December 2, 2013
Book Size: 6" x 9"
Pages: 92
Binding: Perfect Bound
$14.95

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Book Synopsis
When it comes to graphic design, business owners typically fall into two categories:

Those who don’t believe design is important, and those who appreciate its value but don’t know how to use it to elevate their brand. Regardless of which group you identify with, Build a Better Business is a practical guide that will help you use graphic design and branding to take your company to the next level.

Inside, you’ll find a wealth of resources, including:
An overview of what graphic design and branding are, why they’re important, and how they affect your business
Examples of good and bad design
Tips on how to create high-quality design and avoid common mistakes
Handy checklists to follow when designing a logo or website
Advice on how to hire a designer, such as characteristics to look for, interview questions to ask, and more
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