Book Synopsis
TOPICS FOR YOUR SUCCESS
The Surprising Impact of a Little Strategic Research 1
The Power of Strategy and Its Ability to Dominate Your Market 8
How to Grow Your Business by Building Trust
Through an Expert Positioning Strategy 16
How (the Boring Topic of) Policies and Procedures
Can Dramatically Impact Your Profits 28
How To Write Persuasive Marketing Part 1 38
How To Write Persuasive Marketing Part 2 49
5 Key Marketing Components
That Will Ruin Your Competition Part 1 59
5 Key Marketing Components
That Will Ruin Your Competition Part 2 82
How To Write Copy Better Than the Pros 97
Grow Your Business Fast Through a Publicity and PR Campaign 106
Direct Mail 112
The Power of Scripts to “Exponentialize” Your Growth 125
How to Find Easy Profits by Optimizing Your Close Rates 142
Help Your Sales Team Accelerate Their Results 149
What to Write on a Simple Postcard
That Will Bring You an Avalanche of Customers 160
A Strategy to Market Products or Services with Proven Results 167
Steal My Bold Promise in Limited Time Strategy 181